A Fresh Start
Copperline Coffee + Cafe, a beloved fixture in Volusia County, has always been about more than just great coffee. With three bustling locations, they’ve built a community around their exceptional brews and inviting atmosphere. When Copperline approached BLNK Creatives, they were ready to elevate their brands' digital presence to match their vibrant in-store experience.
Capturing the Essence
Our journey with Copperline began with a deep dive into their brand, we spent a few hours meeting with the owners talking about ideas, and trying to understand their vision. We wanted to capture the warmth and community spirit that makes Copperline special. We ended up concluding that for a full website build, we were starting at ground zero. Our team spent a full day on location shooting their entire food menu, and tons of photos of each of the three Copperline locations. From there, we were in a good position to fill the website to come with consistent, high quality images that helped tell the story of Copperline.
The Website Transformation
The heart of our project was redesigning Copperline’s website. We crafted a user-friendly and visually engaging site that mirrors the cozy, welcoming vibe of their shops. The new website features a custom menu for each location, a seamless reservations page for private rooms, interactive contact forms, and an easy-to-navigate locations page. But we didn’t stop there. Responding to the increasing demand from their fans across the country, we also developed a full e-commerce store. This means that Copperline fans nationwide can now easily order their favorite Copperline beans, gift cards, and exclusive merchandise with just a few clicksImmediate Impact
The results were immediate and impressive. Upon quietly launching the new website, Copperline immediately saw a significant uptick in reservations and a notable decrease in phone inquiries about booking private rooms. This streamlined their internal processes and enhanced customer satisfaction. As a bonus, within 30 minutes of going live, the website received a Guest Roaster application from a roaster out of Jacksonville, leading to Copperline’s first featured Guest Roaster in 2024.
A Visual Feast
Photography played a crucial role in this project. As photographers at heart, we always put a big emphasis on the value of incredible images for a brand. Our foundation for this project comes from the idea that with photos that look and feel like the southern charm Copperline embodies, potential customers will go out of their way to step our of Florida for a moment and enjoy a nice cup of coffee in the 'mountains'
We wanted to create eye-catching images for the photos on their online store, that would stand out from the usual plain white product images. We opted for bold colors that either contrasted with the products or matched Copperlines' color theme. This new approach made their products more noticea established a consistent method for expanding their online collection in the future.
Looking Ahead
Partnering with Copperline Coffee + Cafe has been a rewarding experience. By aligning their digital presence with their brand values and community spirit, we helped them reach new heights. We’re proud to have played a role in their ongoing success and look forward to seeing them continue to bring small town charm to Volusia County and beyond. You might even run into us if you're visiting their Daytona location on Beach St. Our main studio and office are right above the coffee shop, stop in and say 'hey' next time you're around!
Ready to elevate your brand? Let’s chat! Reach out to schedule a call and discover how we can take your brand to the next level.
